mercoledì 23 luglio 2008
Marketing plots: the curiosity becomes a commodity
Some time ago I came across an article in great detail in the output of the desired Iphone 2.0, the object of worship in a country where over 60 million people at least 58 million people have a mobile phone. One of the funny aspects of the story, besides the fact to discover how many spend a relatively high figure in times of stagflazione (search on wikipedia) for economic innovation, but an object whose functions can be found in devices less obvious, is the discovery by a zealous journalist from a section of where Apple is concerned about traces of building meta-cryptic to create a form of free advertising on the tam-tam of the Web about alleged hidden messages in the advertisements. Some bloggers have noted that in all the presentations dell'Iphone the clock shows the hours 09:42. A sequence number that linked to the delivery cabala words like death, destruction and apocalypse. As the world who live with me, my reader, is quite a place fraught with obstacles and paranoia pumped from our media, nothing wrong if someone thinks something to gain dall'annichilimento of our ability and critical distinction of the curious things than imaginative. Just playing on this ambiguity of the fund, on the return of the bossy new age and the quest for spirituality which is cyclically stronger when reason falters, that's nice that our capitalist system creates a new market: advertising oblique. I'll study a detail table from which to derive a theory fascinating but unfounded, I put the item in turn to art and to deny having made such an act to surround a piece of scrap hyper-expensive and mysticism. Here's the new frontier of marketing, making even the common everyday objects new mystics, able to open visions first closed. An operation that probably is not limited only to the goods. At the recent case of Google Trends, which has had to eliminate the traces of a search morbid about the symbol of the Nazi swastika, I could see that some information flows in the network can be effectively channeled through use "doped" engine research. Thinking of the Internet as a spider's web (the web, by definition) Google, Yahoo and all search engines in their ceaseless work of indexing are as smistatori online traffic as the major highways directed towards housing. Paradoxically, even if you build a site comparable to a five star hotel and not the fellow to highways built by search engines, your hotel is as if it did not exist. Visibility into network determines your life: if you are not indexed and accessible, it's as if they exist. You can do it yourself, my reader, a search on Google Trends alternately inserting words such as New World Order, Illuminati and all the keywords that run around the most common theories plots. Notice anything? Courage, good looking graphics. All names that have begun to move since 2004 and had a peak in 2005. In the case of the most famous American Masonic such as Rockefeller, it is interesting to note that in Web searches on their behalf have been made primarily from Italy and there is cited Augusta between cities more intrigued by the family of American billionaires. That is that Augusta, as well as being an important oil city of Sicily, is the name of the main hubs of the network covering the south-eastern Sicily, in particular Catania, a town in Italy known for being one of the most influential branches of the Great East d'Italia, the main Masonic organization recognized by the Italian Republic. Do not get to this point arises the doubt, my reader, that this wave of information has been artatamente made available to all to confuse us even more about the subtle textures that weave our destinies, to divide us in pursuing the reconstruction of the alleged truth of things and at the same time make us mentally sterile and properties in acting? You confessed that this doubt has crept into me, my reader, always left me with one more conviction: those who say that they have the only truth is the one which we must impose a distorted vision of reality. Who makes you see things with your eyes warning is at least honest. The one thing that senses and your mind can embrace without being burned or misled is the voice of your heart, and it is one that can better guide us in this journey, my reader, inexplicable in the folds of our material and spiritual life.
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